Blog ads?

Okay, I’ll admit it. I’ve been following the recent drama regarding ads on blogs. While I can’t prove it, I have a sneaking suspicion that they’re going to start an MMORPG. Hear me out on this — they’re building a community of users that go on quests to gain points. It’s only a matter of time before we’ve got avatars, and we go on group missions to raise a barn or slay a dragon. What do you all think?